Eye flattener

The story is about a fictional character Alex Bessonov who invented the "Eye Flattener" - a device that makes your eyes flat on a TV screen. His prank video made him an Internet celebrity. Targeting a young audience Samsung launched a Curved UHD TV with the message "Perfect shape of the human eye". Results: 250 000 views on YouTube. Over 120 mentions in online media. Leadership in the UHD TV category. Agency: Cheil Ukraine. Copywriter: Igor Tulub. Director: Max Kjonda. Studio: Radioactive Films